Our Story

AFRICA IN A BOTTLE.

Welcome to AFRAKARI - where the ancient soul of Africa meets the precision of modern clinical science. We don’t just make skincare; we curate a sensory journey through the continent’s most resilient and extraordinary landscapes. 

THE VISION: A-BEAUTY WITHOUT COMPROMISE

Born from a pure love for the African continent, AFRAKARI was founded with a singular mission: to prove that ultra-luxurious, world class skincare can be handcrafted right here in Africa. We call it A-Beauty - a holistic approach to healthy ageing that celebrates Africa’s rich biodiversity while delivering transformative results for all skin types.

OUR ROOTS: SCIENCE & STEWARDSHIP

Our founder, a Biodiversity Specialist, brings a deep understanding of conservation to the heart of the brand. This expertise ensures that every ingredient we use - from the wild harvested Cape Kelp from our icy pristine waters to the nutrient-dense seed oils of the Kalahari desert - is selected for both its botanical potency and its ecological integrity.

THE AFRAKARI PHILOSOPHY

  • The Power of Provenance: We source wild harvested, organic, and ethically derived botanicals from across the continent. Whether it is the high-altitude Rosehip of Lesotho or the drought-defying Resurrection Bush, we go to the source to find the most concentrated nutrients.
  • Small Batch, Big Impact: Each product is lovingly handcrafted in small batches to ensure absolute freshness and potency.
  • Sustainable Soul: Sustainability is our core principle. We use protective black glass bottles - an invention from ancient Egypt - to preserve our formulas without the need for harsh synthetic preservatives.
  • Community First: Our ingredients generate vital income for rural communities. From the women who hand-harvest Marula fruit in Limpopo to the coastal communities depending on Cape Kelp, AFRAKARI believes in a "hand up," not a "hand out".

PURE. TRANSFORMATIVE. CONSCIOUS.

AFRAKARI is a tribute to Africa’s greatness. We invite you to experience the magic of our continent through high performance skincare that respects the Earth as much as it respects your skin.

This is the soul of Africa. This is AFRAKARI.