Sustainability

At AFRAKARI, our quest is to bridge the gap between high performance skin transformation and the restoration of the African continent. We do not merely source from the Earth; we act as custodians of its most fragile and diverse ecosystems. Our philosophy is rooted in Regenerative Luxury - a commitment to ensuring that every botanical we harvest leaves its natural environment and its people stronger for generations to come.

I. Ethical Sourcing 
Our ingredients are the soul of our brand. We partner exclusively with small artisan farmers and rural cooperatives who share our reverence for the land.

• The Empowerment Model: Through fair trade practices and benefit-sharing, we transform the harvesting of wild botanicals into a significant enabler for rural development.
• Certified Excellence: Our value chain conforms to the highest global standards, including EcoCert and Ceres certifications, ensuring that our environmental footprint is as refined as our formulations.
  

II. Marine Conservation 
In the pristine 'Great African Sea Forest' at the tip of Africa, we harvest our Cape Kelp by hand.

• The 10% Protocol: We adhere to a strict conservation mandate harvesting less than 10% of the wild biomass and maintaining the delicate ecological balance of these pristine waters.
• Zero-Waste Innovation: With skilful hand-harvesting, we ensure rapid self-regeneration and utilise the entire biomass of harvested kelp, plus with our patented 'Cell Burst' process we gain full-potency bio-availability while ensuring near-zero wastage.
  

III. Terrestrial Stewardship: The Savanna & The Highlands
From the Marula Belt in Limpopo to the high-altitude peaks of the Lesotho Highlands, our sourcing is a tribute to biodiversity.

• Marula & Shea Mastery: Our Marula and Shea Butter are harvested through community outreach programs that prioritise resource protection. Our Shea Butter is an award winning sustainable ingredient, produced using energy-saving, biodegradable catalysts that significantly reduce our greenhouse gas footprint.
• Wild Harvesting: By focusing on wild harvested species, we encourage the preservation of natural landscapes over commercial monoculture, protecting the 'hottest botanical hotspots' on Earth.
  

IV. Sustainable Packaging: The Bio-Preservation Shield
Luxury is measured by permanence. We reject the disposable culture of beauty.

• Violet Glass: Our primary vessels are crafted from 100% recyclable and reusable violet glass. This bio-preservative technology protects our active ingredients from light-induced degradation, ensuring zero-waste potency.
  
• Circular Shipping: All paper and board packaging is 100% FSC-certified and locally printed. Our shipping materials utilise a high-spec mix of post-consumer waste and biodegradable components, ensuring our carbon path is as clean as our ingredients.